With our ambition to shine further at the world stage, we started a new decade in 2018 with the consolidation of TCP Group. The move aims for better synergy across all 4 subsidiary companies, leading to increased competitive advantages.
With T.C. Pharmaceutical Industry Co., Ltd. Red Bull Beverage Company Limited, T.G. Vending and Showcase Industries Company Limited, and Durbell Company Limited working together as one, we have solidified our position as the "House of Great Brands" and stayed ahead of the game in these disruptive times. Investments are also made to transform the organization with technology and upskilling of human resources to capture the growth at home and internationally.
In the same year the first overseas office in Ho Chi Minh City, Vietnam was opened, followed by offices in Myanmar and China. “TCP Sustainability” framework was also deployed, guiding the organization for the greater good of our business and society in everywhere we operate.
In 2022, TCP Group announced its new purpose “Energizing a Better World for All” with the commitment to growing the organization along with the society and environment to make the world a better place. To cope with the rapid changes since the COVID-19 outbreak and to stay relevant and competitive in the digital transformation, the new purpose presents 3 key strategies: Fulfilling – energizing our brands, Growing – energizing our growth, and Caring - energizing our environment, to further drive the organization into one that grows sustainably in business and creates a positive impact on society and the environment, locally and globally.