‘Sponsor’ reinforces its Number One leadership position in Thailand’s sports drink market through its outreach to the “Young Gen” group, in addition to its existing customer base. The move is aimed at boosting the market’s growth. Under this outreach approach, Sponsor features 2 of Thailand’s top national athletes: Charyl Chappuis, a famous footballer in the Thai national team, to build on the brand’s sports image among existing customers; and Ryu - Vachirawich Aranthanawong, a table tennis player in the Thai National youth team and a popular young actor, to tap the “Young Gen” consumer group.
Sporsor’s latest television commercial is accompanied with the full-scale online and offline activities under the concept: “Do It Fresh Like It’s Your First,” which conveys the idea of refreshment that alleviates tiredness – allowing you to do anything fresh, as if it were in the first second or the first half of the game. The television commercial also reflects that Sporsor understands that during games, the scariest thing is not the competitor, but the evil of your own exhaustion. Thus, Sponsor sports drink will help bring back refreshing feeling and power up your energy like in the first second of the game – enabling you to conquer the evil within yourself.