“Life By Sponsor” The latest electrolyte beverage innovation inspires everyone to live life to the fullest
Life by Sponsor, a new electrolyte beverage that combines the benefits of sparkling carbonation with vitamins B3, B6, and B12, is available now in two flavors, Citrus and Lemon Lime. With its fizzy and refreshing taste profile, Life by Sponsor is perfect for urban lifestyles. The brand was launched through an insightful, thought-provoking communications campaign targeting today’s white-collar workers and their lifestyles. The objective was to inspire them to ‘live life to the fullest’ by stepping out of their comfort zone and embarking on new adventures and unexplored interests.
During the past year, most of the newly launched beverages focused on functional benefits. ‘Life by Sponsor’, however, offered a different perspective. This is reflected in the product name and communication strategy. Life by Sponsor appointed, Sean Chindachot, a young and rising star with interesting perspectives on life and travel as the brand presenter.
The campaign is brought to life with the tagline, ‘Live Life to the Fullest,’ which is inspired by the Wanderlust trend - unwinding and escaping from monotonous daily life routines. The ad raises an interesting question to the consumers whether they have truly lived or have just wasted away their lives with the same old routines. The language used in the campaign was simple and straightforward, yet reflected reality. The chosen font resembled handwriting to further represent freedom. The shooting location for video advertisements and still shots was in New Zealand displaying forests, rivers, and mountains illustrating freedom and motivation to live life to the fullest.
Past of The campaign includes #mylifebrary activity to create a community for interested individuals to share their lifestyle pictures at www.lifebysponsor.com and to inspire others to step out and live to the fullest. ‘Life by Sponsor’ awarded 10 winners, and one additional guest, a private cruise and unforgettable party with Sean Chindachot. The activity was available until August 31, 2017.
‘Life by Sponsor’ is ready to make its mark as a sparkling beverage with added vitamins and inspiration for consumers to live the lives they love, starting perhaps by taking trips to beautiful destinations in Thailand to make memories. The 440-ml is available in leading stores for 16 Baht in Citrus and Lemon Lime flavors. Stay endlessly inspired with ‘Life by Sponsor’ at www.facebook.com/LifebySponsor/