• Som Plus, a ginseng-extract energy drink under TCP Group’s beverage portfolio, underlines TCP’s leading position in the energy drink market with its average sales growth of 200% for 3
• Som Plus stands out in the marketplace for its outstanding ingredients that have great benefits, including 100% genuine Korean ginseng extract as well as high content of Vitamin A and B12 to enhance energy and maintain good health. With its great taste and aroma, Som Plus comes in an easy-to-drink size for health-conscious people looking for a convenient energy boost any time of the day.
• Jintara Poonlarp, a Thai country-music superstar, has been chosen as the first brand ambassador of Som Plus, representing people who work hard to achieve their goal.

Mr. Supachai Junkeiat, TCP Group’s Global Marketing Division Director

Bangkok (19 February 2020) - Seeing the standout growth in the ginseng-extract energy drink market, TCP Group, the manufacturer and distributor of Som Plus, is spicing up the segment by launching a nationwide marketing campaign for Som Plus under the concept “Delicious taste, Great Energy”. Highlighted are the nutritional benefits of 100% genuine Korean ginseng extract, high in Vitamin A essential for good eyesight and Vitamin B12 for maintaining healthy brain function. The campaign is presented by Thai Looktung superstar Jintara Poonlarp and targets workers who are looking for a healthy boost to help them conquer their challenging work. TCP Group is aiming for 300% growth this year.

“More than 60 years of experience in the energy drink market has given us knowledge and understanding of consumer behaviors in every age group. For hard-working consumers who are supporting their family and need high energy levels to complete their work, ‘Som Plus’ is the solution. The drink is made from beneficial ingredients including 100% genuine ginseng extract, together with Vitamin A essential for good eyesight and Vitamin B12 for strong brain function,” says Mr. Supachai Junkeiat, TCP Group’s Global Marketing Division Director. “Som Plus is another outstanding brand in TCP Group’s energy beverage portfolio. It has generated the highest sales growth of over 200% for 3 consecutive years since launching in 2017. This year, TCP Group is targeting 300% sales growth, while the overall segment is growing at around 15-20% yearly.”

Mr. Supachai Junkeiat, TCP Group’s Global Marketing Division Director, and Jintara Poonlarp, the first brand ambassador of Som Plus

“More than 60 years of experience in the energy drink market has given us knowledge and understanding of consumer behaviors in every age group. For hard-working consumers who are supporting their family and need high energy levels to complete their work, ‘Som Plus’ is the solution. The drink is made from beneficial ingredients including 100% genuine ginseng extract, together with Vitamin A essential for good eyesight and Vitamin B12 for strong brain function,” says Mr. Supachai Junkeiat, TCP Group’s Global Marketing Division Director. “Som Plus is another outstanding brand in TCP Group’s energy beverage portfolio. It has generated the highest sales growth of over 200% for 3 consecutive years since launching in 2017. This year, TCP Group is targeting 300% sales growth, while the overall segment is growing at around 15-20% yearly.”

Som Plus has rolled out a full-scale integrated marketing and communication campaign throughout the year with a budget of more than 100 million baht. This year Thai country-music superstar Jintara Poonlarp was introduced as the first brand ambassador of Som Plus, reflecting the image of the health-conscious hard worker. With her background as a true fighter who has overcome challenges to become a legend of Thai Looktung, Jintara is now sharing her life experience through a series of advertisements targeting hard-working consumers who need an extra boost with healthy benefits to battle through the obstacles and challenges tasks of everyday life.

TCP Group will hold campaign activities nationwide through various channels, both offline and online, starting from 19 February onwards. These will be accompanied by the launch of new video advertisement featuring Jintara and her hit single “Tao-Ngoi”, with a new lyric describing the benefits of Som Plus. Marketing via billboards, radio, point of sales, instore, traditional event sponsorship as well as digital platforms such as Facebook and YouTube and more than a million free drinks samples nationwide are among activities that TCP Group will use to raise campaign awareness.

The flavorsome and refreshing Som Plus contains genuine Korean ginseng extract, plus high levels of Vitamin A and B12 to boost eyesight and brain health. With its great taste, aroma of honey, and convenient size, Som Plus is the solution for people who need to be at their best to overcome the daily obstacles of life. Som Plus comes in a 95ml bottle at the optimal value-for-money price of 10 baht, and is available at retail and wholesale outlets, convenience stores, supermarkets, and leading department stores nationwide.