Sixty years ago, Mr. Chaleo Yoovidhya, the founder of TCP Group, began his career as a pharmaceutical supplies salesman. Aspiring to have a business of his own, Chaleo founded a pharmaceutical company by the name of T.C. Pharmaceutical Ltd. on March 27, 1956. The first office was a rented building at Rambuttri alley on Khaosan Road.

In its early days, the company invented its own pharmaceutical formulations and commissioned a trusted manufacturer in Germany for production. The formulas include Endothelin (antidiarrheal medicine) and Alumac (for stomachache). Afterwards, Chaleo established a manufacturing facility in Bangkok by the name of T.C. Mycin at Sake alley, right behind the Rattanakosin Hotel. Under the T.C. Mycin brand, he developed new medications such as pain relief, fever relief, antibiotics for pus and abscess treatment, ear drops and eye drops. The brand was first advertised in cinemas, outdoor cinemas, mobile cinemas, on radios, and most importantly on the first-ever taxi lightboxes which became a phenomenal success and made TC Mycin an instant household name.

TC Pharmaceutical Ltd. relocated its manufacturing facility from Sake alley to the outskirts of Bangkok, on Ekachai Road in Bangbon District, and expanded its product range from pharmaceutical to consumer goods, debuted with a cosmetic brand called “Tattoo”

Chaleo saw huge potentials in the domestic ready-to-drink beverage market, particularly energy drinks. Extensive researches were conducted which allowed him to come up with a success formula for the product. Not long after, Theoplex-D Syrup 100cc was launched. Its trademark with two red bulls colliding was so memorable it earned the brand a nickname “Red Bull”.

This led to the launch of ‘Red Bull’ 150cc energy drink which owed its meteoric success to innovative and robust marketing campaign “Red Bull Soo Sa” (Sprightly Red Bull) that included price reduction, branded premium giveaway in exchange of used product caps, and more. The company is the first in Thailand to spearhead such a groundbreaking way to do marketing and also employed a holistic approach in media mix to create fast awareness for the brand.

Based on the spectacular success of Red Bull in Thailand, Chaleo saw an opportunity to expand its growth to foreign markets, particularly Asia and Europe. On August 28, 1978, T.C. Pharmaceutical Industries Co., Ltd. was founded as a manufacturing and export company of the Red Bull brand, with Singapore as its first export market.

Later on, Dietrich Mateschitz, an Austrian businessman who is the company’s business partner and representative, expressed an interest in marketing Red Bull in Europe. As a result, Red Bull GmbH was founded in Austria, in collaboration between both parties with Mr. Chaleo’s family and Dietrich holding 51% and 49% of the shares respectively. Red Bull GmbH marketed and distributed the brand in over 70 countries and regions globally at that time.

Another milestone for the company in Thailand includes the launch of a game-changing electrolyte beverage brand Sponsor. With its ready-to-drink format, Sponsor revolutionized the way sports lovers and athletes used to re-hydrate themselves in the old days by mixing electrolyte powder and water.

In 1988, Red Bull Beverage Co., Ltd. was established to focus on brand building, marketing and sales activities. With its in-depth understanding of the Thai market, the company pioneered various tactics in trade management and communication to the consumers. Many new products such as Red Bull coffee and Red Bull cola were developed to meet consumer needs.

In 1996, to develop better distribution channels and maximize reach to consumers, T.G. Vending and Showcase Industries Co., Ltd. was founded. The company brings the latest vending technology from Japan to Thailand and installed machines in key industrial estates as strategic priorities.

Our visionary leader, Mr. Chaleo Yoovidhya, decided to expand manufacturing capacities and saw the need to relocate the plant from the outskirts of Bangkok to a vast 2,000-rai (790 acres) space in Bansang District, Prachinburi province.

The growth momentum of the business also called for a better distribution system. As a result, Durbell Co., Ltd. was founded in 2002 as full-scale distributor.

Our focus is to provide today’s consumers with quality products that answer different lifestyle needs, and our continuous efforts in research & development have enabled us to stay ahead of the game.

With our ambition to shine further at the world stage, we started a new decade in 2017 with the consolidation of TCP Group. The move aims for better synergy across all 4 subsidiary companies, leading to increased competitive advantages.

With T.C. Pharmaceutical Industry Co., Ltd. Red Bull Beverage Company Limited, T.G. Vending and Showcase Industries Company Limited, and Durbell Company Limited working together as one, we have solidified our position as the "House of Great Brands" and stayed ahead of the game in these disruptive times. Investments are also made to transform the organization with technology and upskilling of human resources to capture the growth at home and internationally.

In the same year the first overseas office in Ho Chi Minh City, Vietnam was opened, followed by offices in Myanmar and China. “TCP Sustainability” framework was also deployed, guiding the organization for the greater good of our business and society in everywhere we operate.

In 2022, TCP Group announced its new purpose “Energizing a Better World for All” with the commitment to growing the organization along with the society and environment to make the world a better place. To cope with the rapid changes since the COVID-19 outbreak and to stay relevant and competitive in the digital transformation, the new purpose presents 3 key strategies: Fulfilling – energizing our brands, Growing – energizing our growth, and Caring - energizing our environment, to further drive the organization into one that grows sustainably in business and creates a positive impact on society and the environment, locally and globally.