Ready, the leading premium energy drink brand for a new generation of women under TCP Group, has won the "Top Outstanding Brand 2024" award in the Sports and Energy Drink category. The award was announced at the annual "Brand Footprint Thailand Awards 2024," under data collected by Kantar (Thailand) Ltd., Worldpanel Division, a world-leading consumer research company. The study measured the actual reach of consumers in 26.7 million Thai households for the period from October 9, 2022, to October 8, 2023.

From a survey of over 590 Fast-Moving Consumer Goods (FMCG) brands and 400 beauty brands in Thailand, Kantar selected brands with the highest consumer reach and growth. Using a proprietary metric called Consumer Reach Points (CRP), the study analyzed consumer purchasing behavior based on population, penetration, and purchase frequency (consumer choice).

"Ready" has been chosen by consumers a remarkable 7 million consumer reach points (CRP), a million more than the previous year. This significant growth underscores its position as the leading premium energy drink for modern women. Nucharee Yoovidhya, President of TCP Group, and Howard Chang, Managing Director of Thailand and Malaysia for Kantar, Worldpanel Division, celebrate this milestone.

This award further solidifies 'Ready' as a highly successful brand that has been empowering women for over 15 years. Beyond being an energy drink, 'Ready' supports the multiple responsibilities of a new generation of women while empowering and motivating all women, aligning with the slogan “Ready to energize your best version.”