Beijing, June 28, 2025 — The 2025 Thai Festival, hosted by the Royal Thai Embassy in China, has officially opened at Chaoyang Park in Beijing. As the largest annual Thai cultural event in the city, this year’s festival is themed “Creative Thailand,” offering a comprehensive showcase of Thailand’s vibrant culture, arts, and creative economy through a blend of online and offline activities. The event also serves as a tribute to the 50th anniversary of diplomatic relations between China and Thailand. Mr. Chatchai Viriyavejakul, the Thai Ambassador to China, attended the opening ceremony and delivered remarks. As a representative of Thai enterprises in China, TCP Group’s Red Bull brand brought dynamic energy and engaging interactive experiences to the event, injecting vitality into this cultural celebration.

Mr. Chatchai Viriyavejakul, the Thai Ambassador to China, stated: “This year Thai Festival is special as our two countries mark the 50th anniversary of Thailand-China diplomatic relations. At the same time, right here in this Fusion Square is the home of the Thai-Chinese Friendship Bell Pavilion, representing the long-standing friendship between the two countries. This year Festival is special also because we are introducing unique theme of ‘Creative Thailand’, offering experiences of Thailand’ s modern creativity through various Thai products and cuisines. I can assure you that our Team Thailand has put all the efforts to make sure that you will bring back home a good memory of visiting “Little Thailand” here in Chaoyang Park. ”

The two-day Thai Festival recreated a traditional Thai marketplace, showcasing premium products and rich cultural heritage that drew large crowds of consumers and culture lovers alike. On stage, dancers in ornate costumes brought classical Siamese rhythms to life, while a dynamic Muay Thai performance highlighted the power and beauty of Thailand’s national sport. TCP Group’s Red Bull brand made a surprise appearance during the Muay Thai showcase, fusing the sport’s strength with the brand’s spirit of “Always Challenging and Overcoming Limits,” creating a thrilling and inspiring spectacle that brought the energy to a peak. Thai artist performances, live cooking showcases, and a Thai-language speech contest offered immersive, multisensory experiences for guests. As a highlight of the 50th anniversary of China–Thailand relations, the 2025 Thai Festival marked a key milestone in cultural exchange between the two nations.

As a leading Thai enterprise operating in China, TCP Group made a remarkable impact beyond the stage. Centered around the Thai-Chinese Friendship Bell Pavilion at Chaoyang Park, the TCP Group Red Bull booth drew large crowds with a variety of engaging experiences, including product tastings, creative photo opportunities, and interactive activities. In celebration of the golden 50 years of China–Thailand friendship, TCP Group’s Red Bull brand debuted its “50th Anniversary of China–Thailand Diplomatic Relations” special edition product at this year’s Thai Festival. The design thoughtfully combines iconic cultural elements from both nations, symbolizing their harmonious cultural integration. Additionally, the booth showcased classic gold-can Red Bull offerings—including Red Bull® Vitamin Flavor Drink, Red Bull® Vitamin Taurine Drink, the Zero-Sugar Fruit-Flavored Red Bull® Vitamin Energy Drink, and the popular bottled Red Bull® (Extra) Energy Drink—catering to diverse consumer preferences and delivering a unique energy experience.

Mr. Supachai Junkeiat, CEO of TCP China, noted: "Since the Red Bull brand entered China in 1993, TCP Group has witnessed and benefited from the thriving friendship and comprehensive cooperation between China and Thailand. The Thai Festival serves not only as an excellent platform to showcase the unique charm of Thai culture but also as a concentrated reflection of the fruitful achievements in cultural, economic, and trade exchanges between our two countries. Whether through our meticulously designed Red Bull brand booth or the specially launched ‘50th Anniversary of China–Thailand Diplomatic Relations’ commemorative Red Bull product, we express our sincere wishes for the enduring friendship between China and Thailand. Looking ahead, TCP Group will continue to uphold the spirit of innovation, delivering high-quality products and services to Chinese consumers. We are committed to deepening cooperation across trade, investment, culture, and other fields, contributing further to the profound bond that China and Thailand share as close as one family, and to the high-quality development of bilateral relations.”

To enjoy the genuine energy and exceptional experience of authentic Red Bull products, please look for the registered trademarks “Red Bull,” the Chinese name “红牛,” the iconic “Double Bull” logo, and the authorized TCP Group (TCP) seal on the packaging when making your purchase.