TCP Group’s Red Bull Booth at CISCE

Beijing, The 3^rd China International Supply Chain Expo (CISCE) commenced today at the China International Exhibition Center (Shunyi) in Beijing, running from July 16^th to 20^th. As the founder and owner of the global Red Bull brand and trademark, TCP Group made its inaugural appearance at the CISCE in Hall 3’s Healthy Life chain section, showcasing its full industrial chain supply system and numerous innovative initiatives dedicated to advancing Sino-Thai economic, trade, and cultural exchanges. Coinciding with the 50^th anniversary of the establishment of diplomatic relations between Thailand and China, Thailand has been invited as the Guest Country of Honor at this year’s CISCE. As a Thai investment enterprise deeply rooted in the Chinese market, TCP Group debuted a co-branded product - the special edition of PET Red Bull Energy Drink for “Linky” - deepening bilateral cooperation and injecting diverse energy into CISCE.

A robot delivers Red Bull drinks at TCP booth

Inspired by the concept of “linking,” TCP Group’s booth utilizes digital displays to vividly present the company’s full-chain practices, ranging from upstream sourcing of premium raw materials, midstream intelligent manufacturing and warehousing logistics to downstream innovation in diverse consumption scenarios. Furthermore, celebrating the 50^th anniversary of Sino-Thai diplomatic ties in 2025, the booth featured “Golden 50 Years of Sino-Thai Friendship” design elements and regular performances of Khon - Thailand’s traditional culture - drawing crowds and creating a vibrant cultural showcase.

The Special Edition of PET Red Bull Energy Drink co-branded with CISCE

Thirty Years of Deep Roots in the Chinese Market: Red Bull Leverages Its “Chain-Leader”Brand Influence

Since establishing China’s first Red Bull factory in Hainan in 1993, TCP Group has started this 30-year-long story of Sino-Thai economic and trade cooperation. Growing alongside the Chinese market, the Group has witnessed the vigorous development of China’s consumer market while establishing Red Bull as synonymous with energy drinks. Over the past five years, TCP Group has intensified China investments totaling RMB 4.36 billion - including establishing its China headquarter in Beijing and new production bases in Sichuan and Guangxi - actively functioning as an anchor enterprise to drive cluster development across the supply chain.

 Thai Khon Show at TCP Group Booth

Mr. Saravoot Yoovidhya, the CEO of TCP Group, stated: “China’s pivotal role in the global supply chain is irreplaceable. Its supply chain ecosystem attracts multinational enterprises not merely through its substantial scale, but equally through its exceptional efficiency, sustained innovative capacity, and formidable resilience. We express full confidence in China’s economic trajectory and affirm our recognition of its distinctive supply chain advantages. As the world’s inaugural national-level exposition dedicated to supply chains, the CISCE offers multinational corporations greater certainty and precious cooperation opportunities amid today’s complex and volatile global economic landscape. We look forward to deepening collaboration with Chinese partners through this platform, leveraging China’s supply chain advantages and Red Bull’s ‘chain leader’ influence to jointly drive high-quality industrial development and fuel our global operations.”

Collaborating with China’s Supply Chain: Building a Green and Intelligent Ecosystem

TCP Group has established a high-standard, sustainable supply chain system spanning the entire product lifecycle – from design and raw material procurement to manufacturing and logistics distribution. At the sourcing stage, the Group rigorously selects premium global ingredients, implementing comprehensive quality control and high-standard techniques to ensure product excellence. In packaging, it adheres to green principles, collaborating with industry leaders to utilize environmentally friendly, recyclable, high-quality materials that balance product protection with ecological responsibility. For manufacturing, it has introduced internationally advanced filling and packaging production lines, building an intelligent manufacturing system for efficient, safe, and intelligent integrated production.

TCP Group’s Red Bull Booth attracted consumers

Through multi-dimensional initiatives including eco-design, green procurement, smart manufacturing, low-carbon logistics, and responsible marketing, TCP Group has achieved green transformation across its entire industrial chain. Moving beyond production efficiency, the Group prioritizes sustainable supply chain development, implementing water recycling systems and clean energy solutions to reduce carbon emissions while enhancing brand stewardship.

Mr. Kajornsak Pliensakul, the Chief Supply Chain Officer of TCP Group, commented: “In today’s globalized marketplace, the efficiency and sustainability of the supply chain have become the core competitiveness for enterprises and even entire industries. China’s supply chain network stands out for its exceptional competitiveness - combining tightly coordinated operations with rapid responsiveness and strong execution. This enhances cost efficiency while enabling swift adaptation to market shifts through agile production and supply chain adjustments. We advance Green Intelligent Manufacturing, collaborating with Chinese partners to build more resilient and sustainable supply chain ecosystems.”

Advancing Multi-Faceted Sino-Thai Cooperation: Boosting Regional Integration

As a prominent representative of Sino-Thai economic and trade cooperation, TCP Group consistently strengthens “chain connectivity,” facilitating bilateral collaboration across trade, cultural research, and educational development. From supporting Icebreaker “Xue Long 2” visit to Thailand to enabling Thailand’s inaugural exhibition of Chang’e-5 lunar samples; from the “Education for the Future” program in Liangshan, Sichuan to cultural integration at the flagship Very Thai Music Festival, the Group actively constructs a human connectivity chain. The specially curated “Golden 50 Years of Sino-Thai Friendship” zone at its CISCE booth, complemented by daily Khon performances, emerged as a cultural highlight of the Expo.

Red Bull Products at at TCP Group Booth

Mr. Supachai Junkeiat, TCP Group CCO and TCP China CEO, emphasized: “TCP Group always adheres to ‘In China, For China.’ China is not only the world’s most dynamic consumer market but also the core of our long-term strategic focus. In recent years, the Group has continuously increased its investment in China and expanded the Red Bull® product portfolio to better meet the evolving needs of Chinese consumers. We stand prepared to collaborate with partners through the CISCE platform, advancing localization strategies for mutual prosperity. Meanwhile, through diversified innovative practices - spanning trade, investment, industry-research integration, cultural empowerment, and educational support - we will continue to resonate with the Chinese market and contribute to the sustainable development of China’s economy and society.”

Recently, the second phase of the TCP Group Red Bull Beverage (Sichuan) Production Base, featuring two new production lines, officially commenced operation. This marks the project’s entry into a phase of “scaled synergy” and represents a crucial step for TCP Group to enhance its regional supply capacity, better serving the growing demands of the domestic market. With a total investment of 2 billion yuan, the Sichuan base is equipped with five production lines, incorporating industry-leading high-speed fully automatic production lines and fully automatic warehouses. This enables the efficient integration of production, warehousing, and resource recycling, boasting a designed annual capacity of 1.44 billion cans. It stands as TCP Group’s largest-investment, most product-line-intensive, and most intelligent production base in China. Concurrently, the TCP Group Red Bull Beverage (Guangxi) Production Base also commenced operation this year, serving as a new strategic link between China and the ASEAN market, further enhancing the efficiency and stability of the Red Bull product supply chain.

Mr. Saravoot Yoovidhya, the CEO of TCP Group, concluded: “The successful convening of the CISCE reflects China’s steadfast commitment to building a green, healthy, sustainable, inclusive, and interconnected global economy, further strengthening our confidence in investing in China. We firmly believe that investing in China represents investing in long-term certainty. China’s commitment to openness has significantly strengthened trade and economic partnerships with Thailand and fellow ASEAN nations. The full implementation of the Belt and Road Initiative and RCEP, along with the operation of the China-Laos Railway, exemplifies China’s dedication to promoting regional integration and economic collaboration. As we celebrate the 50th anniversary of Sino-Thai diplomatic relations, TCP Group looks forward to leveraging its China operations and global network to contribute to our nations’ diplomatic kinship and propel regional integration momentum.”