Muay Thai Roadshow Lands in Nanning

The Muay Thai Roadshow, organized by Thailand’s Department of International Trade Promotion (DITP), made a vibrant stop at Nanning’s Huixiang Hangyang City, marking the third leg of the “50^th Anniversary of China-Thailand Diplomatic Relations” celebrations after Xi’an and Xiamen. The event brought the colorful charm of Thailand to residents. As a dedicated sponsor, TCP Group’s Red Bull brand once again energized the event, showcasing a range of products and interactive experiences that added a lively touch to the growing people-to-people exchanges between China and Thailand. On July 16, a delegation led by Ms. Benjamas Tanvetyanon, Consul General of the Royal Thai Consulate-General in Nanning, visited the TCP Red Bull Guangxi Production Base at the Guangxi ASEAN Economic and Technological Development Zone — injecting fresh momentum into bilateral economic and trade cooperation. From vibrant cultural interactions to deepening economic cooperation, TCP Group is taking concrete actions at this historic 50^th anniversary milestone to help Nanning write a new chapter in bilateral friendship and cooperation.

The scene of the Muay Thai Roadshow Nanning Station

Muay Thai Elegance Meets Siamese Charm — Red Bull Brand Boosts the Rise of China-Thailand Cultural Exchange

Muay Thai, recognized as Thailand’s national intangible cultural heritage, is not only a world-famous martial art but also a vessel of Siam’s rich civilization. At this event, “World-class boxer” Buakaw Banchamek made a highly anticipated return, captivating the audience with a dynamic showcase of the sport’s unique appeal while embodying its core values of resilience and unwavering spirit. The event featured specially arranged professional Muay Thai performances and training sessions. Renowned fighters from the Lanna Fighting Camp in Chiang Mai, Thailand, collaborated with local professional coaches from Guangxi’s boxing gyms to deliver authentic teaching interactions and practical guidance, sharing the powerful beauty of Muay Thai with participants. A specially curated Muay Thai museum further enriched the experience, offering visitors a systematic journey through the art’s history via rare artifacts and exhibits, allowing them to connect with the cultural essence of Thailand. The event reached a peak with the solemn Wai Kru Ritual Show and electrifying live demonstrations, together embodying Muay Thai’s dual ethos: reverence for tradition and the relentless pursuit of excellence, both in skill and character.

Buakaw Banchamek made a stunning appearance

Muay Thai combat performance

Beyond experiencing the allure of Muay Thai, attendees immersed themselves in the vibrant tapestry of Thai culture. A traditional Thai market offered authentic handicrafts and flavorful local delicacies. At the same time, elegant dance performances painted a vivid portrait of Thailand’s rich heritage, allowing Nanning residents to engage effortlessly with the dynamic fusion of Chinese and Thai culture. As a leading Thai enterprise in China, TCP Group’s Red Bull brand drew significant attention with its specially curated immersive exhibition zone. The showcase featured commemorative “50^th Anniversary of China-Thailand Diplomatic Relations” Red Bull products, alongside iconic products like Red Bull® Vitamin Flavor Drink, Red Bull® Vitamin Taurine Drink, the Zero-Sugar Fruit-Flavored Red Bull® Vitamin Energy Drink, as well as bottled Red Bull® (Extra) Energy Drink. Fueling the event with diverse energy boosts, igniting the authentic “Thai” passion on site, and celebrating the “Golden Jubilee for Thai-China Friendship” together with the audience.

Traditional Thai dance performance

TCP Group’s Red Bull Brand Booth

TCP Group’s Red Bull Brand Booth

Rooted in Nanning, Connecting ASEAN, TCP Group Drives High-Quality Regional Economic Integration

Against the backdrop of the deepening China-Thailand comprehensive strategic partnership and steady progress in the China-ASEAN Free Trade Agreement 3.0, Nanning has become a key gateway for China-Thailand economic and cultural exchanges, strengthening its role as a frontline city for China's engagement with Southeast Asia. As the inventor and owner of the global Red Bull brand and the "Red Bull" trademark, TCP Group has always regarded China as a core market for executing its group strategy. Over the past five years, the Group’s total investment in China has reached RMB 4.36 billion. Among these, the Red Bull beverage production base in Guangxi, with a total investment of RMB 1.3 billion, serves as a crucial pillar for TCP Group’s integration into China’s economy and its efforts to promote high-quality regional growth.

The TCP Red Bull Guangxi Production Base

As a strategic project in TCP Group’s South China deployment, the TCP Red Bull Guangxi Production Base was built in strict accordance with smart manufacturing standards, adopting advanced Industry 4.0 concepts. Equipped with four fully automated high-speed production lines, the facility integrates manufacturing, intelligent warehousing, and resource recycling, forming a modern production and operation system that is green, efficient, and smartly coordinated. The base officially commenced production in January this year — a fitting tribute to the 50^th anniversary of China-Thailand diplomatic relations. Going forward, TCP Group will continue to advance the coordinated upgrading of regional supply chains, positioning the Guangxi production base as a key platform for engaging ASEAN markets and deepening China-Thailand economic and trade cooperation, while delivering more innovative products and services to Chinese consumers.

Mr. Supachai Junkeiat, CEO of TCP China, stated: “Over the past 50 years since the establishment of diplomatic relations between China and Thailand, our bilateral cooperation has continued to grow in scope and deepen in substance. The arrival of the Muay Thai Roadshow in Nanning serves as a strong example of the thriving cultural exchanges between our two countries and highlights the lively momentum of people-to-people connections. As a Thai company with long-term investments in Nanning, TCP Group uses the Red Bull brand as a bridge, promoting the spirit of ‘Always Challenging and Overcoming Limits’ to more consumers through Muay Thai, while also contributing to Guangxi’s high-quality development with diverse investments. Looking ahead, TCP Group will keep exploring innovative ways to promote exchanges, expand its investment presence in China, and contribute to the high-quality development of the China-Thailand comprehensive strategic partnership.”

To enjoy the genuine energy and exceptional experience of authentic Red Bull products, please look for the Chinese name “红牛,” registered trademarks “Red Bull,” the iconic “Double Bull” logo, and the authorized TCP Group (TCP) seal on the packaging when making your purchase.