TCP Group Attends the China International Consumer Products Expo for its Third Consecutive Year as Red Bull Celebrates 30 Years in China
The third China International Consumer Products Expo (Hainan Expo) opened in Haikou on April 10, 2023. As the inventor and owner of the global Red Bull brand and the “Red Bull” trademark, TCP Group returned to the Expo for its third consecutive year, bringing with it an exhibition featuring its classic gold-can-Red Bull products and a diverse portfolio of products from the ‘House of Great Brands’. This year marks the 30th anniversary of Reb Bull’s entry into the China market since TCP Group founder Chaleo Yoovidhya established the first Red Bull factory in China in Hainan. Standing at this milestone for the company, TCP Group hopes to leverage the Hainan Expo as platform to explore the new opportunities offered by the Hainan Free Trade Construction Port and work with Chinese consumers to ‘Energizing a Better World for All’.
Red Bull and its classic products continue to lead the energy drinks sector after 30 years deeply rooted in the China market
China has always been the most important investment market for TCP Group. With this year marking the 30th anniversary of Red Bull’s entry into the Chinese market, TCP Group exhibited at the Hainan Expo under the theme of ‘A Fresh Start Grounded in Our Values and 30 Years of Red Bull in China’. The exhibition looks back on TCP Group’s global success — from its origins in the Yoovidhya family’s ancestral home of Hainan, to its return to Hainan 30 years ago as it took root in China. It also highlights the many ways that TCP Group hopes to seize the new opportunities brought by the construction of the Hainan Free Trade Port, its commitment to growing and innovating together with the island, as well as a combination of diverse product displays and engaging experiences designed to immerse visitors to the Expo in the company’s history and future.
Saravoot Yoovidhya, CEO of TCP Group, said: “China and Hainan hold very special places in the hearts of the Yoovidhya family and TCP Group, and we are deeply committed to further developing the market here in China. Over the past thirty years, we have grown alongside the Chinese market, and now, with the construction of the Hainan Free Trade Port, we are more confident than ever in the market’s future. Through our participation in the Hainan Expo for past three consecutive years, we have seen the broad opportunities available in the market. Looking ahead, we will make full use of the benefits offered by the Hainan Free Trade Port and continue to increase our investment in China as we stay true to our original aspirations and our commitment to give back to our ancestral home in China.”
At this year’s Hainan Expo, TCP Group is exhibiting a selection of products, including the classic gold-can Red Bull®️ vitamin drink, Red Bull®️ Vitamin Taurine Drink, and the new zero-sugar fruit-flavored Red Bull®️ Vitamin Energy Drink launched in 2022. Other diverse products from the ‘Home of Great Brands’ on show at the Expo include Ready, one of Thailand’s best-selling premium energy drinks, SPONSOR, Thailand’s number one electrolyte beverage, functional drink Mansome, delicious sunflower kernel snack Sunsnack, and many more.
Now synonymous with energy drinks worldwide, Red Bull products are among some of the top-selling beverages in over 170 countries and regions. In China, the classic gold-can Red Bull is also hugely popular and has become a star product in the market. Supachai Junkeiat, President of TCP Group China, said: “We are very optimistic about the future potential of the Chinese energy beverage market and are excited to be bringing our diversified product portfolio to Chinese consumers through the international platform of the Hainan Expo. Through innovative and high-quality development models, new product R&D, and diversified marketing activities, we continue to deepen our engagement with consumers and empower the Red Bull brand to stimulate the market and boost consumer confidence.”
Sharing new opportunities under the RCEP and supporting the high-quality construction of the Hainan Free Trade Port
Since entering the China market 30 years ago, TCP Group, as a representative of Thai enterprises investing in China, has been a participant, witness, and beneficiary of Hainan's rapid development. In 1993, TCP Group founder, Chaleo Yoovidhya, established the first Red Bull factory in China in the Yoovidhya family’s ancestral home of Hainan. The opening of the factory marked Red Bull’s official entry into the China market and paved the way for TCP Group to grow alongside the flourishing economy. Today, following the introduction of a broad catalogue of policies around the creation of the Hainan Free Trade Port, Hainan is becoming a new focal point for China’s opening-up to the world. With the Regional Comprehensive Economic Partnership (RCEP) having now been in effect for more than a year, the benefits of the partnership and China’s own steps towards opening-up continue to deliver benefits for companies in the region. Hainan Province itself has played an active role in the creation of the RCEP and free trade ports, and its unique geographical advantages and policies have become increasingly evident.
Saravoot Yoovidhya said: "The increased activities in the Chinese market created by synergies between the RCEP and the Hainan Free Trade Port, particularly in Hainan, have only added to TCP Group’s determination to invest in China. We look forward to sharing these new opportunities as we continue to deepen and expand our business in China. Through increased investment, we are committed to supporting Hainan to create a ‘new level’ of consumption growth and a high-quality Free Trade Port.“
Thirty years ago, Red Bull embarked on its first step in China from Hainan. Today, on the very same island, TCP Group is embarking on a new journey to explore further sustainable development and win-win growth in the market. On this journey, TCP Group will continue to leverage the strengths of the Red Bull brand, seize opportunities brought by China’s continued opening-up, and deliver on the group's vision of ‘Energizing a Better World for All’ by bringing more high-quality products from the ‘House of Great Brands’ to Chinese consumers.
