TCP Group Unveils "Red Bull Creation Station" in Shanghai to Inject Fresh Energy to Red Bull The New Sugar-free Fruit-flavored Red Bull® Vitamin Energy Drink Inspires Consumers to Explore New Possibilities
As the inventor and owner of the global Red Bull brand and the “Red Bull” trademark, TCP Group has organized a "Red Bull Creation Station " in Shanghai during the May Day holiday this year. The theme for this event is "Love Drives Courage to Create". By creatively combining the popular go-karting with Red Bull's new sugar-free fruit-flavored Red Bull® Vitamin Energy Drink, consumers can enjoy an immersive interactive experience. This event serves as a comprehensive promotion for the Red Bull brand, which advocates the brand's spirit of "challenging yourself and breaking through your limitations " to encourage consumers to explore and push their boundaries.
TCP Group inspires consumers to explore new possibilities through Red Bull Creation Station
By arranging cool lighting, dynamic music, and immersive live shows at the event site, TCP Group has skillfully integrated the unique features of its new Red Bull product sugar-free fruit-flavored Red Bull® Vitamin Energy Drink into a range of captivating experience activities such as light-speed karting, fluorescent Frisbee, co-creation of graffiti, sound-wave parties, and special product tastings. These experiences allow consumers to immerse themselves in the idea that Red Bull supports every wonderful moment of creativity while also encouraging them to explore new experiences with enthusiasm.
TCP Group Unveils Red Bull Creation Station in Shanghai
With insights into consumer trends, TCP Group has diversified the Red Bull product portfolio to meet varying consumer demands and preferences
As the inventor and owner of the global Red Bull brand and the “Red Bull” trademark, TCP Group has been working in the energy drinks industry for more than 60 years. The Group has developed mature products that are highly favored by consumers across various segments, thanks to its deep insights into the industry. Over the years, the group has remained committed to bringing diverse products to consumers through continuous product development and innovation. As a result, Red Bull has emerged as a flagship brand of energy drinks that enjoys immense popularity among Chinese consumers.
In the Chinese market, TCP Group continues to innovate and enhance its Red Bull product portfolio to cater to the diverse needs of consumers and changing consumption trends. T The new generation of consumers care more about quality and experience when shopping. They focus on their own needs, value for money, and unique experiences. They don’t just consume products and services — they also value the spirit and lifestyle behind the brand. Keeping this diverse consumer demand in mind, TCP Group introduced the concept of "sugar-free and burden-free" into energy drinks and launched a new Red Bull product sugar-free fruit-flavored Red Bull® Vitamin Energy Drink in October 2022. This product comes in two distinct flavors—passion fruit and mixed fruit, which offer diversified options to consumers.
Red Bull®️ Vitamin Energy Drink
President of TCP Group China Supachai Junkeiat said, " Our primary task right now with Red Bull is finding out how to best reach young consumers from all walks of life and create an emotional connection between them and the Red Bull brand. TCP Group is committed to enriching our product offerings by keeping an eye on consumer behaviors and new consumption trends. We hope that this product can inject fresh energy into the Red Bull brand and continue to convey Red Bull’s brand spirit of “challenging yourself and breaking through your limitations”. We believe this spirit closely reflects the beliefs of China’s young generation — those we dare to go outside their comfort zones to pursue their dreams — and through this new product we hope to inspire and encourage all these people to keep moving forward.
Empowering the Red Bull brand through innovative marketing activities, continuously enhancing the brand spirit, and creating new value for consumers
This year marks the 30th anniversary of the entry of the Red Bull brand into China since it was first introduced to the Chinese market in 1993 by TCP Group founder Chaleo Yoovidhya. On the Chinese mainland, TCP Group, with its Chinese partners, has successfully launched three Red Bull drinks, namely Red Bull®️ Vitamin Flavor Drink, Red Bull®️ Vitamin Taurine Drink, and Red Bull®️ Vitamin Energy Drink. TCP Group is committed to pursuing innovation and launching high-quality products that meet consumer needs. Additionally, it is dedicated to enhancing the Red Bull brand's value by elevating its brand spirit. In recent years, TCP Group has launched a series of brand activities ‘Red Bull’s Got Your Back’. These activities resonate with the attitude of the new generation who dare to create and pursue dreams, embrace young consumers, and encourage them to become a real ‘Red Bull’ with a strong passion and zest for life. As an important chapter in the series of activities, TCP Group's "Red Bull Creation Station" not only brought the brand closer to consumers but also infused fresh energy into the brand of Red Bull.
Various innovative marketing activities manifest TCP Group's continuous empowerment of Red Bull's brand value in the hope of carrying forward the spirit of Red Bull among consumers from all walks of life and embedding its corporate vision of "Energizing a Better World for All" in their minds. The activities also demonstrate TCP Group's high recognition of the potential of the Chinese market in consumption. In the future, TCP Group will continue to explore the Chinese market deeply and gain insight into consumption trends and consumers' changing demands. Through high quality products that better cater to Chinese consumers and a wide range of innovative marketing activities, TCP Group aims to catalyze consumption growth and create new value for consumers while continuing to empower the brand of Red Bull.
