TCP Group invited to Attend the 74th Anniversary National Day Reception Hosted by the Chinese Embassy in Thailand

21 September 2023

On the evening of September 20th, the Chinese Ambassador to Thailand, Han Zhiqiang, held a solemn reception in Bangkok to celebrate the 74th anniversary of the founding of the People's Republic of China. More than a thousand guests attended the event, including representatives from Thai government, military, business and overseas Chinese, foreign diplomatic envoys in Thailand, Chinese-funded institutions and overseas students. As one of the representatives of Chinese entrepreneurs investing in Thailand, Saravoot Yoovidhya, CEO of TCP Group, was invited to attend the event.

Photo of the receptionSource:Embassy of the People’s Republic of China in the Kingdom of Thailand

This year marks the beginning of the second decade of the comprehensive strategic partnership between China and Thailand. In his speech, Ambassador Han Zhiqiang mentioned: “”,

Mr. Han Zhiqiang, Chinese Ambassador to Thailand (left),
and Mr. Saravoot Yoovidhya, CEO of TCP Group (right)

Mr. Wu Zhiwu, Minister Counsellor of the Embassy of China in Thailand (left), Ms. Zhang Xiaoxiao, Counsellor of the Economic and Commercial Department of the Embassy of China in Thailand (right), and Mr. Saravoot Yoovidhya, CEO of TCP Group (center)

As a representative of Thai–invested businesses in China, TCP Group has its origins in Thailand and is deeply rooted in China. Since its founder, Mr. Chaleo Yoovidhya, established the first Red Bull factory in China in 1993 as a way to give back to his homeland, this year marks the 30th anniversary of the Red Bull brand's entry into the Chinese market. TCP Group has consistently increased investment in China and expanded the Red Bull business in recent years. As the inventor and owner of the global Red Bull brand and the "Red Bull" trademark, TCP Group kicked off the Red Bull Beverage (Sichuan) Production Base in March last year, with a total investment of 2 billion yuan; and then in July of this year, TCP Group commenced another Red Bull production base in Guangxi ASEAN Economic Development Zone with a total investment of 1.3 billion yuan. These actions demonstrate TCP’s further implementation of the investment plans in China.

Saravoot Yoovidhya, the CEO of TCP Group, said: "As China-Thailand exchanges deepen, with the RCEP entering into full force and the 10th anniversary of the 'Belt and Road' initiative, multiple policy benefits are further unleashed. TCP Group will continue to deepen and optimize our investment in the China with confidence. At the same time, we will further leverage our advantages in the food and beverage industry and the influence of the Red Bull brand, to launch more high-quality products and innovative activities that meet the needs of Chinese consumers. This will add new vitality into China-Thailand economic and cultural exchanges, and jointly 'energizing a better world for all'."


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