Red Bull Starts Production in Nepal

13 December 2023

Red Bull has inaugurated a greenfield production facility in Amarapuri, Nepal. The factory employs German and Swiss technology, an automated production line, best-in-class environmental and safety standards, and generates more than half of its electricity requirements from renewable sources.

The inauguration ceremony was presided over by the Finance Minister of Nepal, Dr. Prakash Sharan Mahat, and attended by the CEO of TCP Group, Mr. Saravoot Yoovidhya, along with many other dignitaries.

The Amarapuri factory will initially produce 250ml Red Bull Gold cans for domestic sales. This event marks a significant milestone in the brand’s journey, showcasing its commitment to local production, empowerment, and environmental sustainability. The presence of Finance Minister Dr. Mahat and diplomats from various countries at the factory site underscores the strategic importance of this venture.

Nepal is only the fourth country in the world to produce the iconic Red Bull Gold can.

Saras Beverages, a part of the Khetan Group, creates an ideal platform for further expansion of the product portfolio and the relationship between the two groups.

A Journey of Energy: Red Bull's Global Legacy

TCP Group, owned by the Yoovidhya family, is a leading beverage company based in Thailand and the owner of the world’s most iconic energy drink brand, “Red Bull.” Known as the “House of Great Brands,” the company features a diverse product portfolio and operates in 15 markets across Asia, employing over 5,000 people globally. In Thailand, the company also enjoys success from its distribution, OEM, vending machine business, and market activation service. TCP Group is a company driven by a passion to have a positive impact on the world through its purpose: “Energizing a Better World for All.”

Saravoot Yoovidhya, Chief Executive Officer of TCP Group, said, “TCP Group will continue to energize the world with Red Bull innovations while leading the food and beverage industry with new revolutionary products and services catering to emerging lifestyles, wellness, and every consumer need. Red Bull energy drink was initially introduced in Nepal in 2010 through imports. Today, we are proud to have Red Bull manufactured locally in an environmentally sustainable way. We express our gratitude to our partner, Saras Beverages – part of the Khetan Group – for achieving the local production milestone. This initiative will significantly contribute to the country’s socio-economic growth, create new job opportunities, and further strengthen bilateral ties between Nepal and Thailand.”

Pawan Jagetia, Chief Executive Officer of Saras Beverages, said, “We are proud to manufacture the iconic Red Bull in Saras Beverages’ state-of-the-art Amarapuri factory. With a commitment to sustainability, half of the factory’s electricity is sourced from renewable means. Notably, Nepal is the fourth country globally to produce the Red Bull Gold can, showcasing the brand owners’ confidence in the favorable business environment and the exceptional skills of our local workforce. We joyfully bring this iconic brand to the discerning Nepalese consumers.”

Saras Beverages’ cutting-edge factory, strategically located in Amarapuri, Gaidakot, within the picturesque Gandaki Province, stands as an impressive testament to innovation and efficiency. Situated 150 kilometers from the bustling capital, Kathmandu, and 18 kilometers from Bharatpur Airport, the facility ensures convenient access for logistical operations.


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